Biunca Hooper about Visual Ways of Working inside Organisations

Transformation Coach and Practice Lead at EPiC Agile, New Zealand

“As a facilitator, I consider it really important to capture and present the participants’ content in a way that’s valuable to them. There are many workshops out there, but how you are going to make yours different, how will you make people’s content and ideas memorable? Through a better workshop, you get a better outcome so you can increase productivity, energy and communication in an organisation.

We could have almost replaced Biunca’s story with her brilliant poster. She created it in response to our interview request to talk about the role of visualisation in her work. “I wanted to get a bit of perspective down on paper about why I thought visualisation was important. Because at the end of the day, what better way to talk about the visualisation than to visualise it.”

Biunca came across Visual Friends last year and did both the Basic and Advanced Visual Storytelling course.  But her visualisation journey started well before that.

She always enjoyed drawing.  “I was probably always the kid in class who’d prefer to draw in the corner, rather doing math or writing. “

As Biunca moved into her working career the skill proved to be useful.  “I found it was often easier to sketch out the problem and talk to people through the sketch to get a good understanding of the issue.”

As Biunca’s career progressed from facilitation to Agile ways of working, her visualisation skills continued to change too. Sketching moved from a notepad onto a wall, Biunca began to use Sketchnoting and even scribed for a few conferences.  “I realised there’s more to learn about visualising effectively. I was also wondering if I was really maximising the technique.”

Visualisation in Agile by Biunca Hooper
Visualisation in Agile by Biunca Hooper

Enter Visual Friends.

One of the personal challenges was visualising effectively in a larger format.  Biunca thought sketching on A4/A5 didn’t present a lot of risks and wanted to challenge herself. “I wanted to understand how to fill a big flipchart, how to balance the real estate on a page and quickly add hand-drawn images.  Those things I found really valuable.”

Learning about the best way to hold a marker, how to get ink consistency to form your pen and how to streamline your poster handwriting was unexpected but welcome knowledge. “I often get compliments now about my handwriting on posters, the course really improved my technique.”

To further refine her skills Biunca followed up the bikablo® basics with the Advanced course. “It provided a different perspective – bringing visualisation to life through storytelling, a powerful tool from the facilitation perspective.”

Biunca believes the course changed her visualisation style and allowed her to use the skill in her work with more confidence.  “If you looked at the before and after photos my work, you’d definitely see the difference in style, and probably the number of flipcharts and visualisations that I was doing increased as well.”

The Visual Friends course also allowed Biunca to strengthen her facilitation and Agile coaching tool kit. “I guess what the course enabled me to do is to really apply my skills in a much broader range of workshopping activities.”

Biunca runs workshops all the time and uses visualisation on a daily basis. She truly believes it contributes to a better-quality outcome. “As a facilitator, I consider it really important to capture and present the participants’ content in a way that’s valuable to them. There are many workshops out there, but how are you going to make yours different, how will you make people’s content and ideas memorable? Through a better workshop, you get a better outcome so you can increase productivity, energy and communication in an organisation.”

Creating value for her clients is one of the most satisfying parts of Biunca’s work, and visualisation really supports that.  “I love seeing participants excited about the way their content has been captured.  It’s a takeaway item that people can keep or share with others, something they are proud of.  For me, it’s one of the most important things.”

Biunca believes visualisation supports culture change in an organisation.  “People tend to interact in front of visualised content, you have more conversations, it creates more energy.   If you go from a very stark environment with very few posters or post-it notes around to a visual way of working where there are containers and objects for people to put content into, really awesome sketches of workshops showing progress and highlighting things, it indicates a real change in the style of communication.”

Biunca would love to see more organisations take on visual ways of working as the benefits speak for themselves. “It’s around encouraging everyone to visualise because I think people get so caught up in trying to communicate through words alone, through e-mail and ineffective meetings. How do we bring in visualisation as a key communication and collaboration tool, not a sideline or executable outcome? How do we do it by design? Literally.”

Natalia Tsygankova
Natalia Tsygankova

The article was written by Natalia Tsygankova. Natalia has always loved words and talking to people. She has put that passion to good use and has been sharing people’s stories in the community radio, TV and print media for the last 10 years. Natalia is also a big fan of true storytelling events and regularly volunteers at the most famous one – The Moth, interviewing the winner. You can hear her own story of moving to Australia from Russia in 1999 here. Natalia believes that everyone has a story – So what’s yours? Contact her and share your story using visuals.

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What our clients say

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Andre Herbst

Global Head of Growth, Epic Agile.

The best course I have ever done. Every business should send their people, since attending the course I use bikablo in my daily work as well as at home with my kids. It is amazing how senior executives and kids can all relate to and love my drawings! Going into the course I thought I couldn’t draw… I couldn’t believe what Marc got me to do in the first 2 hours, this course is for everyone!


Michelle Teunis

Senior Change and Transformation Leader

A must-do course for anyone involved in facilitation, coaching or change management!

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Julie Whitlock

Associate Director, Digital Innovations, Murdoch University

Do this Course if you want a permanent smile on your face and a feeling of success and achievement at learning something new.

Alan Kurrle

Alan Kurrle

Project Manager, Information Systems, Epworth

The benefits of the Visual Coaching program were fantastic, it gave me a lot of confidence, taught me to be more spontaneous and trust myself. I’m not making a Mona Lisa here. It’s about capturing key messages, not creating a work of art.

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Bronwyn Short

Portfolio Manager, BHP

This type of Training is just so valuable for anyone.  It gives you practical skills for immediate use!


Fiona McUtchen

Group Manager Organisational Development, Epworth Healthcare

I sent one of my team Alan Kurrle on a Bikablo course recently – I hadn’t heard of it before (thanks Naked Ambition for the recommendation) but it’s a German group teaching everyday people to be gun facilitators by harnessing visualisation and collaboration techniques. To say I was pleased with his learning would be the understatement of 2018. Would strongly recommend to those in your team that love facilitation – it’s already brought so much more life and animation to our team and beyond Epworth.


Olympia McEnhill

Delivery Manager at Gallagher Bassett

In doing the Bikablo course I discovered a very powerful way to super charge my creative brainstorming skills! If you are an extrovert like me and find talking about stuff really helps to get into your own head; you should try drawing! It’s been truly liberating! Thanks for your amazing patience John

Marcel combines agile team coaching with visual thinking. Marcel believes that a group of people drawing together on a whiteboard can change the world. He loves high-performing teams and therefore coaches teams everyday. He likes to share his experience in his trainings, as a speaker at conferences and as the host of a user group. He produced serveral videos explaining agile practices, principles and lean thinking using visual facilitation technics. When he is not drawing he loves to meditate and travels around the world.

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