Market Research
Foreign World
The “Foreign World” template has two parts. On the left ideas are collected by the transmitter that are sent to the strange new world (e.g. untapped market) on the right. The lower area offers space for the heading.
Transmitter & Receiver
The template “Transmitter & Receiver” also consists of the left side where ideas are collected, and the right side where ideas are received. The lower area can be used as an area for the heading.
Leading questions (for both Foreign World and Transmitter & Receiver):
Inventory:
- What messages do we send to our customers?
- How do our customers get these messages?
- Can we be clearly understood?
- Who is listening to us so far?
New customer / market:
- Who would we like to achieve in the future?
- Which markets do we want to reach?
Implementation:
- Is our antenna (transmission power) sufficient?
- Is the alignment of the antenna correct for the market / customer?
- Do we have wastage?
- What can we do better?
Keep in view
With the dotted lines of the binoculars, the “Keep in view” template offers a simple separation between what is in the focus of the product, company or market and what is outside. The upper banner can be used as an area for the headline.
Leading questions:
- What is our focus (in the context of product, market, customer, etc.)?
- What is within our focus?
- What is outside of our focus?
- What do the points in focus have in common?
- What can this common group be called?
- What is this focus area called?
- Is there anything out of focus that belongs in this group?
- Is there something in focus that doesn't really fit the group?
- What do we do with the points that have just moved out of focus?
- What do we do with the points that have just come into focus?