Market Research

Foreign World

The “Foreign World” template has two parts. On the left ideas are collected by the transmitter that are sent to the strange new world (e.g. untapped market) on the right. The lower area offers space for the heading.

Transmitter & Receiver

The template “Transmitter & Receiver” also consists of the left side where ideas are collected, and the right side where ideas are received. The lower area can be used as an area for the heading.

Leading questions (for both Foreign World and Transmitter & Receiver):


New customer / market:


Keep in view

With the dotted lines of the binoculars, the “Keep in view” template offers a simple separation between what is in the focus of the product, company or market and what is outside. The upper banner can be used as an area for the headline.

Leading questions:

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